Do you need help to secure your brand, logo or product/business name with a Trademark Registration?

Whether you are based in South Africa or another country, our Law Department can help you with the Trademark Registration for your Name, Slogan, Logo, Shape, Three-dimensional Mark, Colour, Hologram, Multimedia, Position, Gesture, Smell or Scent, Sound or Tunes, Taste or Texture.

A Trademark is designed to protect your intellectual property, products and designs and prevent these from being exploited through plagiarism and potentially harmed through misuse. A Trademark also serves to distinguish your goods or services from competitors in your market.

The most important part of any Trademark application is the specification of goods or services. In terms of Section 11(1) of the Trademark Act (South African Trademarks Act No. 194 of 1993), a Trademark must be registered in respect of goods or services falling into a particular class. All goods and services fall into one of 45 classes. These classes are subdivided in thirty-four (34) classes for goods; and eleven (11) for services. We will assist you to ensure you choose the correct class(es) to ensure protection you need.


Phase One: Special Search.

Our first step determines whether you should proceed with the Trademark application or rather adjust any details to ensure the adequate differentiation of your product, brand or service. This phase takes between 6 and 8 weeks to conclude and ensures that your application has the greatest likelihood of being approved by the Trademark Registrar.

 If you need to register within more than one Trademark Class, additional costs do apply. A ‘class’ is a specific service / product category and there are thirty-four (34) classes for goods; and eleven (11) for services.

Phase Two: Application for Trade Mark registration.

After the first phase has been completed, we submit your Trademark Application to the Trademark Register who will confirm that your application passes all the required criteria


Trademark Registration Requirements
A Trademark is registrable if your goods or services can be easily distinguished from what is already available on the market. It should not be anything that would be considered customary in your industry or trade, and should not designate the kind, quality, quantity, value, production or delivery of your product or services. Further, a Trademark should never be deceptive, offensive or contrary to what are considered good moral standards.

A Trademark is not registrable if it includes any recognised emblem, coat of arms or national flags nor can it include reference to any commonly used terms and concepts. For example, the word ‘Milk’ cannot be used as a Trademark for any milk product.

Trademark Renewal
Your Trademark registration needs to be renewed every 10 years. If you do ensure that your Trademark is renewed at the required time, your rights to that Trademark can continue indefinitely.

Marketing Advantages of Trademark Registration
Very often a Trademark indicates that a product or service is of a high quality, since the owner of that Trademark has sought to protect a specific standard and customer experience relating to a product or service. A Trademark also communicates exclusivity to customers. There is no question that if well managed, a Trademarked product, service or brand is the most important asset to an organisation.

Need more advice like this? Set up a Professional Business Consultation with one of our Company Registration Specialists


R 1,990 . 3 steps . 6-9-months . DONE!


    Please tell us which services you’d like us to quote for…

    *Please be assured that we align to POPIA and your information will remain safe with us. Your details will never be divulged to any other party.

    Boost your success when you explore our other business services…


    Get specialist business advice into any area of your business that you need, from Tax and Accounting, to Marketing and Sales…


    Choose from a full range of professional accounting services that includes bookkeeping, PAYE, UIF and SARS Submissions, Feasibility Analysis and more…


    Boost your business with a professional logo, website, social media presence and SEO from our highly experienced creative team…

    Based in the Cape Winelands and serving all cities and towns in South Africa, Ubuntu Company Services provides small and medium size businesses with all their company registration and certification needs, aligned to the latest laws and the Companies Act of South Africa, as well as a wide range of business support services. Our processes are simple and straightforward, with all services provided online for your ultimate convenience.

    10 Berman Street, Southern Paarl, 7624


    Book your online appointment with one of our specialist business consultants during these hours:
    Monday - Thursday: 08h00 - 16h30 | Friday: 08h00 - 15h00| Saturday: Closed | Sunday: Closed | Public Holidays: Closed

    Telephone: +27 (0) 21 100 4238 |  Fax: +27 (86) 650 5802




    I will gladly recommend Ubuntu Company services. Norman and his team does great work. Reliable, trustworthy, 5-star service and I can go on. Thank you! – MS. DE LANGE


    I'd like to compliment one of your employees, Norman for the excellent service he provided us last week. Norman helped us to sort out our account after we have been struggling for years to sort it out. – MR. CROWE


    I have been dealing with Ubuntu Company Services since 2017 and I can tell you that the level of service and the response time has been amazing... Just yesterday I was in a bit of a pickle with CIPRA and Theresa and Norman were both outstanding with responses and assistance. Well done to an awesome team who go over and above for their clients! – MS. CUPIDO


    All my queries where answered promptly and the whole process was smooth and only took a few hours. Very impressed with your service. – MR. ERIKSON


    We have been pleased with the service we received from your company. Your professionalism and ability to get to the bottom of the situation quickly, has exceeded our expectations. – MR. CROWE


    It’s not often that you get good service these days, especially in South Africa - but with Ubuntu, and especially Norman you don't only get good service but EXCELLENT SERVICE. I will most definitely make use of them again and recommend UBUNTU to everyone. Thanks Norman you are exceptional! – MS. BARNARD


    I've never slept at a five-star hotel but with Ubuntu Company Services I got to experience what five is. I now have an idea of what five star feels like. You'd swear I got paid for this review, no. Ubuntu's service is beyond excellent that it's overwhelming, it deserves a 8 star! Literally. – MS. NYALUZA


    Their efficiency and excellent service is second to none. Much appreciated. – MS. BENGURA


    Such a commitment to great customer service is to be commended. You can be sure that I will continue to do business with you for years to come and we will also recommend Ubuntu Company Services to everyone. – MR. CROWE


    I have been trying to do a COIDA registration for month. True to his word, Norman from Ubuntu did registration within time promised. Thank you, Norman for your excellent service! I will definitely recommend you with pleasure. – MS. TERBLANCHE


    Thank you so much Ubuntu for your great excellent service I received from you, because of you my business have entered new levels of growth. The future for my business looks bright because of your caring assistance Ubuntu Company Services. – MR. MANUEL